Order for more than DKK 400 and get free delivery.

Vision, mission and values

Mission

Our mission is to make the plant-based lifestyle more mainstream.

Vision

The vision is that the Danish food culture must be plant-based and rich in vegetables.

Values

We work based on our knowledge that plant-based food is both healthy and sustainable. We want to turn up the vegetables in Danish homes, and we believe that plant-based food is the future. We want to show that we can easily get good traditional dishes, just made with lots of vegetables for the health of the Danes and the planet.