Why do we deliver our products frozen?

Why do we deliver our products frozen?

It is a common well-known method of storing and selling food from frost. Freezing has, however, gained a bad reputation over time, because food is associated with not being fresh. At Just Plants, we do not agree. In this article, we review the considerations we have made about food for the freezer:

Natural preservation - totally without preservatives, sugar or salt.

All food products have an expiration date, which must be adhered to in order for you to be sure that the food is safe to eat. Freezing sets off the natural biochemical processes that degrade food quality on pause. That's the way it is a natural get long-lasting food, without it being necessary to add any kind of preservatives. We think this makes the food more clean and authentic - As if you had made it yourself, and put food in the freezer.

Preservation of vitamins and minerals 

As an extension of the aforementioned cause, so will the "pause" of the biochemical processes preserve several of the vitamins and minerals that were present when the food was frozen. We freeze the food right after it has been made, so that the loss of vitamins and minerals is reduced.


Less food waste

Long-lasting food, thereby also minimizing food waste. We can leave the food in our cold store until it is sold. Likewise, you as a consumer have full control over when you want to take the product out of the freezer and eat it. It is therefore not wasted if you do not get it eaten on the expected day, which can be the challenge with meal solutions that come on the keel. However, the product must still be eaten before the "best before" date.